机读格式显示(MARC)
- 000 02692cam a2200361 i 4500
- 008 240504s2025 enka b 001 0 eng
- 020 __ |a 9781032365800 |q (paperback)
- 020 __ |a 1032365803 |q (paperback)
- 020 __ |a 9781032365824 |q (hardback)
- 020 __ |a 103236582X |q (hardback)
- 020 __ |z 9781003332749 |q (ebk)
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO
- 050 00 |a HD9940.A2 |b G67 2025
- 082 00 |a 687.068/8 |2 23/eng/20240607
- 093 __ |a TS941.1-39 |2 5
- 100 1_ |a Goworek, Helen, |e author.
- 245 10 |a Creativity and innovation in the fashion business : |b contemporary issues in fashion design and product development / |c Helen Goworek and Fiona Bailey.
- 260 __ |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2025.
- 300 __ |a xiv, 235 pages : |b color illustrations ; |c 25 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 0_ |a Mastering fashion management
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business. Broad in scope, this textbook first provides a broad overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia. A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank"-- |c Provided by publisher.
- 650 _0 |a Clothing trade |x Technological innovations.
- 650 _0 |a Clothing trade |x Management.
- 650 _0 |a Creative ability in business.
- 650 _6 |a Crtivit?dans les affaires.