机读格式显示(MARC)

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• 008 20251008141300.0

• 015 090428s2009 enk 000 0 eng d

• 016 __ |a GBA944573 |2 bnb

• 020 7_ |a 015174953 |2 Uk

• 020 __ |a 9780462099422 |q (pbk.)

• 040 __ |a 0462099423 |q (pbk.)

• 050 __ |a UKM |b eng |c UKM |d SINLB |d YDXCP |d ERE |d BTCTA |d BDX |d VP@ |d OCLCF |d OCLCQ |d CNGUL |d NZAUC |d OCLCQ |d OCL |d OCLCO |d OCLCL |d OCLCQ |d OCLCL |e rda

• 082 _4 |a HF5415 |b .B4852 2009

• 090 04 |a 658.8 |2 22

• 093 __ |a F713.50/X3

• 100 __ |a F713.50 |2 5

• 245 1_ |a Blythe, Jim, |e author.

• 246 10 |a 100 great marketing ideas : |b from leading companies around the world / |c Jim Blythe.

• 246 3_ |a One hundred great marketing ideas : from leading companies around the world

• 260 3_ |a Hundred great marketing ideas : from leading companies around the world

• 300 __ |a London : |b Marshall Cavendish Business, |c 2009.

• 336 __ |a viii, 200 pages ; |c 20 cm.

• 337 __ |a text |b txt |2 rdacontent

• 338 __ |a unmediated |b n |2 rdamedia

• 490 __ |a volume |b nc |2 rdacarrier

• 520 1_ |a 100 great ideas

• 650 __ |a "This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation."--Publisher's description.