机读格式显示(MARC)

• 000 01545cam a2200421 i 4500

• 001 0000838115

• 003 OCoLC

• 005 20250908113200.0

• 008 131102s2014 njua b 001 0 eng d

• 010 __ |a 2014936311

• 020 __ |a 9780133592924

• 020 __ |a 0133592928

• 035 __ |a (OCoLC)862102189 |z (OCoLC)862102285 |z (OCoLC)902667311 |z (OCoLC)1060757292

• 040 __ |a BTCTA |b eng |c BTCTA |d YDXCP |d YBM |d OCLCO |d BDX |d CLE |d DLC |d GBVCP |d OCLCQ |d OCLCF |d MLSOD |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL |d OCLCQ |d IG# |d OCLCL

• 050 _4 |a HF5415.127 |b .B74 2014

• 082 04 |a 658.8/3 |2 23

• 090 __ |a F713.5/X8

• 093 __ |a F713.5 |2 5

• 100 1_ |a Brea, Cesar A.

• 245 10 |a Marketing and sales analytics : |b proven techniques and powerful applications from industry leaders / |c Cesar A. Brea.

• 260 __ |a Upper Saddle River, N.J. : |b Pearson, |c 2014.

• 300 __ |a xiii, 235 pages : |b illustrations ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Market segmentation.

• 650 _0 |a Revenue management.

• 650 _0 |a Consumer profiling |x Research.

• 650 _6 |a Segmentation du marche .

• 650 _6 |a Rentabilite |x Gestion.

• 650 _6 |a Profil des consommateurs |x Recherche.

• 650 _7 |a Market segmentation. |2 fast

• 650 _7 |a Revenue management. |2 fast

• 650 _7 |a IT-gestu tztes Marketing |2 stw

• 650 _7 |a Kundendaten |2 stw

• 650 _7 |a Vertriebs-Informationssystem |2 stw

• 650 _7 |a Data Mining |2 stw