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• 000 01262cam a2200385 i 4500

• 001 0000837063

• 003 OCoLC

• 005 20251107152500.0

• 008 090905t20102011ohua b 001 0 eng d

• 020 __ |a 9780538468244 |q (paperback)

• 020 __ |a 0538468246 |q (paperback)

• 035 __ |a (OCoLC)436029932 |z (OCoLC)1078900461

• 040 __ |a BTCTA |b eng |c BTCTA |d RVE |d YDXCP |d BDX |d OL$ |d OCLCF |d OCLCO |d OCLCQ |d MIS |d OCLCO |d OCLCQ |d OCLCL

• 050 _4 |a HF5415 |b .L359 2010

• 082 04 |a 658.8 |2 22

• 090 __ |a F713.5/X9

• 093 __ |a F713.5 |2 5

• 100 1_ |a Lamb, Charles W.

• 245 10 |a MKTG4 : |b student edition / |c [Charles W. Lamb, Joseph F. Hair, Carl McDaniel].

• 246 3_ |a MKTG

• 246 3_ |a Marketing 4

• 246 3_ |a Marketing

• 250 __ |a 2010-2011 edition.

• 260 __ |a Mason, OH : |b South-Western Cengage Learning, |c 2011

• 300 __ |a 358, [48] pages : |b color illustrations ; |c 28 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references in endnotes (pages 343-350) and index.

• 650 _0 |a Marketing.

• 650 _6 |a Marketing.

• 650 _7 |a marketing. |2 aat

• 650 _7 |a Marketing. |2 fast

• 700 1_ |a Hair, Joseph F.

• 700 1_ |a McDaniel, Carl D.