机读格式显示(MARC)

• 000 00780nam a2200229 i 4500

• 001 0000840076

• 005 20250913161900.0

• 008 161028s2016 nyua 001 0 eng d

• 020 __ |a 9781501306679 |q (paperback)

• 020 __ |a 9781501318436 |q (paperback)

• 040 __ |a CEPC1 |b eng |c CEPC1 |e rda

• 090 __ |a F760.5/X5

• 093 __ |a F760.5 |2 5

• 100 1_ |a D'Arienzo, William, |e author.

• 245 10 |a Brand management strategies : |b luxury and mass markets / |c William D'Arienzo.

• 260 __ |a New York : |b Fairchild Books an imprint of Bloomsbury Pub., |c 2016.

• 300 __ |a xv, 368 pages : |b illustrations ; |c 24 cm + |e 1 book

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 500 __ |a Includes index.

• 650 _0 |a Branding (marketing)