机读格式显示(MARC)

• 000 00909cam a2200289 i 4500

• 001 0000844778

• 003 OCoLC

• 005 20250925165800.0

• 008 950503t19961996nyua b 001 0 eng

• 010 __ |a 95009238

• 020 __ |a 002900151X

• 035 __ |a .b43800853

• 040 __ |a DLC |b eng |c DLC |d MLX |d UtOrBLW

• 050 00 |a HD69.B7 |b A216 1996

• 090 __ |a F272/X40

• 093 __ |a F272 |2 4

• 100 1_ |a Aaker, David A.

• 245 10 |a Building strong brands / |c David A. Aaker

• 260 __ |a New York : |b Free Press, |c [1996]

• 300 __ |a ix, 380 pages : |b illustrations ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references (p. ) and index

• 650 _0 |a Brand name products |x Management.

• 650 _0 |a Brand name products |x Valuation |x Management

• 650 _0 |a Intangible property |x Valuation |x Management