机读格式显示(MARC)
- 000 01185nam0a2200265 4500
- 020 __ |a 978-7-302-23477-7
- 008 a20101209e2010 em y0engy0110 ea
- 245 1_ |a Strategic management : |e concepts and cases--战略管理概念与案例/ |c (美)弗雷德·R.戴维(Fred R.David)著
- 260 __ |a 北京 : |b 清华大学出版社, |c 2010.
- 300 __ |a 31, 694 p. : |b 图 ; |c 26cm.
- 500 __ |a 清华MBA核心课程英文版教材 清华经管英文版教材.
- 500 __ |a The book is divided into two main parts. The first part covers concepts, consisting of four sections and nine chapters, primarily presenting the fundamental theories of strategic management, including the concept of strategic management, as well as strategy formulation, implementation, and evaluation. The second part presents 31 vivid case studies from both service and manufacturing industries.
- 650 0_ |a 企业管理 |x 案例 |x 研究生 |v 教材 |v 英文.
- 100 _0 |a David, Fred R. |g 戴维.