机读格式显示(MARC)

• 000 01436cam a2200229 a 4500

• 001 0000836760

• 005 20250908140900.0

• 008 140131s2014 enk b 001 0 eng d

• 020 __ |a 9781783262847 (paperback)

• 020 __ |a 1783262834 (hardback)

• 020 __ |a 9781783262830 (hardback)

• 020 __ |a 1783262842 (paperback)

• 040 __ |a N$T |c N$T |d STF |d CDX |d HKP

• 090 __ |a N0/X1

• 093 __ |a N0 |2 5

• 100 1_ |a Van den Brul, Caroline.

• 245 10 |a Crackle and fizz : |b essential communication and pitching skills for scientists / |c Caroline Van den Brul ; foreword by Nancy Rothwell

• 260 __ |a London : |b Imperial College Press, |c [2014]

• 300 __ |a 216 p. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a This is a book for scientists and other experts who need to explain the significance and potential of their work tocolleagues, committees, funding bodies or the general public. It details how to harness story-telling principlesto make complex or technical content easier to communicateand fulfilling for audiences. Eight narrative ingredients,Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they crackle and fizz for the audience.

• 650 _0 |a Communication in science.