机读格式显示(MARC)

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• 001 0000838060

• 003 CAL

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• 008 130506s2013 enk b 001 0 eng

• 010 __ |a 2013018155

• 020 __ |a 9780230368828

• 020 __ |a 0230368824

• 040 __ |a DLC |c DLC |d YDX |d YDXCP |d BTCTA |d UKMGB |d OCLCO |d BDX |d UtOrBLW |d CcBjTSG |e rda |d GDUF

• 050 00 |a HF5415 |b .R54173 2013

• 082 00 |a 658.8 |2 23

• 090 __ |a F713.5/X11

• 093 __ |a F713.5 |2 5

• 100 1_ |a Richardson, Brendan.

• 245 10 |a Tribal marketing, tribal branding : |b an expert guide to the brand co-creation process / |c Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland.

• 260 __ |a Houndmills, Basingstoke, Hampshire ; |a New York : |b Palgrave Macmillan, |c 2013.

• 300 __ |a xi, 184 pages ; |c 24 cm.

• 336 __ |a text |2 rdacontent.

• 337 __ |a unmediated |2 rdamedia.

• 338 __ |a volume |2 rdacarrier.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Social aspects.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Consumer behavior.