机读格式显示(MARC)

• 000 00910cam a2200289 a 4500

• 001 0000836304

• 003 CAL

• 005 20251108150000.0

• 008 101206s2011 enka b 001 0 eng d

• 010 __ |a 2010942419

• 020 __ |a 9780199565214 (pbk.)

• 020 __ |a 019956521X (pbk.)

• 040 __ |a BTCTA |b eng |c BTCTA |d YDXCP |d CDX |d BWX |d CFI |d DLC

• 042 __ |a lccopycat

• 050 00 |a HF5415.15 |b .E43 2011

• 090 __ |a F273.2/X5=2

• 093 __ |a F273.2 |2 5

• 100 1_ |a Elliott, Richard H.

• 245 10 |a Strategic brand management / |c Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan.

• 250 __ |a 2nd ed.

• 260 __ |a Oxford ; |a New York : |b Oxford University Press, |c 2011.

• 300 __ |a xv, 303 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 283-284) and index.

• 650 _0 |a Product management.

• 650 _0 |a Strategic planning.

• 700 1_ |a Percy, Larry.

• 700 1_ |a Pervan, Simon.