机读格式显示(MARC)

• 000 01091cam a2200313 i 4500

• 001 0000836757

• 003 OCoLC

• 005 20150123110058.0

• 008 131213t20142014nyu b 001 0 eng d

• 020 __ |a 9781606498385 |q (paperback)

• 035 __ |a (OCoLC)865247043

• 040 __ |a YDXCP |b eng |e rda |c YDXCP |d BTCTA |d MUU |d OCLCO |d OCLCQ |d CPV

• 050 _4 |a HF5415.1265 |b .R64 2014

• 082 04 |a 658.8/72 |2 23

• 093 __ |a F713.365 |2 5

• 100 1_ |a Rohm, Andrew, |e author.

• 245 10 |a Herding cats : |b a strategic approach to social media marketing / |c Andrew Rohm and Michael Weiss.

• 250 __ |a First edition.

• 260 __ |a New York : |b Business Expert Press, |c 2014.

• 300 __ |a xv, 97 pages ; |c 23 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 1_ |a Digital and social media marketing and advertising collection

• 504 __ |a Includes bibliographical references (p. 91-93) and index.

• 650 _0 |a Internet marketing.

• 650 _0 |a Social media |x Marketing.

• 650 _0 |a Social networks.

• 700 1_ |a Weiss, Michael, |e author.