机读格式显示(MARC)

• 000 02634nam a2200349 i 4500

• 001 0000841226

• 005 20250911210600.0

• 008 200227s2020 nyua 001 0 eng

• 010 __ |a 2020009545

• 020 __ |a 9780367249021 |q (hardback)

• 020 __ |a 9780367249038 |q (paperback)

• 020 __ |z 9780429285028 |q (ebk)

• 040 __ |a DLC |b eng |e rda |c DLC

• 042 __ |a pcc

• 050 00 |a HE7661 |b .G47 2020

• 082 00 |a 384.068 |2 23

• 090 __ |a F626/X1=3

• 093 __ |a F626 |2 5

• 100 1_ |a Gershon, Richard A, |e author.

• 240 10 |a Telecommunications management

• 245 10 |a Media, telecommunications, and business strategy / |c Richard A. Gershon.

• 250 __ |a Third edition.

• 260 __ |a New York : |b Routledge, |c 2020.

• 300 __ |a xix, 376 pages : |b illustrations ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 500 __ |a Revised edition of the author's Media, telecommunications and business strategy, 2013.

• 500 __ |a Includes indexes.

• 520 __ |a "As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today's dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time"-- |c Provided by publisher.

• 650 _0 |a Telecommunication |x Management.

• 650 _0 |a Mass media |x Management.