040 __ |a GO3 |b eng |e rda |c GO3 |d OJ4 |d OCLCO |d IMD |d SJD |d CPL |d IG#

245 10 |a Analytics the right way : |b a business leader's guide to putting data to productive use / |c Tim Wilson, Joe Sutherland.

505 0_ |a Is this book right for you? -- How we got here -- Making decisions with data: causality and uncertainty -- A structured approach to using data -- Making decisions through performance measurement -- Making decisions through hypothesis validation -- Hypothesis validation with new evidence -- Descriptive evidence : pitfalls and solutions -- Pitfalls and solutions for scientific evidence -- Operational enablement using data -- Bringing it all together.

520 __ |a "Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of 'actionable insights' often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, 'So what?' 'Analytics the right way' is a guide for these leaders. It provides a clear and practical approach to putting analytics to productive use with a three-part framework that brings together the realities of the modern business environment with the deep truths underpinning statistics, computer science, machine learning, and artificial intelligence. The result: a pragmatic and actionable guide for delivering clarity, order, and business impact to an organization's use of data and analytics. The book uses a combination of real-world examples from the authors' direct experiences--working inside organizations, as external consultants, and as educators--mixed with vivid hypotheticals and illustrations--little green aliens, petty criminals with an affinity for ice cream, skydiving without parachutes, and more--to empower the reader to put foundational analytical and statistical concepts to effective use in a business context"--Page 4 of cover.