机读格式显示(MARC)
- 000 03956cam a2200361 i 4500
- 008 140530s2015 enk b 001 0 eng
- 035 __ |a (OCoLC)825751043
- 040 __ |a DLC |b eng |e rda |c DLC |d YDX |d BTCTA |d YDXCP |d OCLCO |d OCLCQ
- 050 00 |a HF5415.1265 |b .C4883 2015
- 100 1_ |a Charlesworth, Alan, |d 1956- |e author.
- 245 10 |a Social media marketing / |c Alan Charlesworth.
- 260 __ |a Abingdon, Oxon ; |a New York : |b Routledge, |c 2015.
- 300 __ |a xix, 228 pages ; |c 24 cm.
- 336 __ |a text |b txt |2 rdacontent.
- 337 __ |a unmediated |b n |2 rdamedia.
- 338 __ |a volume |b nc |2 rdacarrier.
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: BlogsMobile MarketingOnline communities social networks Strategic SMMAnd much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"-- |c Provided by publisher.
- 520 __ |a "Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: - Blogs - Mobile Marketing - Online communities' social networks - Strategic SMM - And much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"-- |c Provided by publisher.
- 650 _0 |a Internet marketing.
- 650 _0 |a Online social networks |x Economic aspects.
- 650 _0 |a Social media |x Economic aspects.