机读格式显示(MARC)

• 000 02633cam a2200325 i 4500

• 001 0000841729

• 005 20250912143900.0

• 008 200120s2020 nyua b 001 0 eng

• 010 __ |a 2019053170

• 020 __ |a 9780367210991 |q hbk.

• 020 __ |a 9780367211004 |q pbk.

• 020 __ |z 9780429265396 |q ebk.

• 040 __ |a LBSOR/DLC |b eng |e rda |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a P96.M34 |b M427 2020

• 082 00 |a 384.068 |2 23

• 090 __ |a G206.3/X14

• 093 __ |a G206.3 |2 5

• 245 00 |a Media management matters : |b challenges and opportunities for bridging theory and practice / |c edited by Ulrike Rohn and Tom Evens.

• 260 __ |a New York ; |a London : |b Routledge, Taylor & Francis Group, |c 2020.

• 300 __ |a xiii, 266 pages : |b illustrations ; |c 24 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 0_ |a Media management and economics

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries, and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business, and policy"-- |c Provided by publisher.

• 650 _0 |a Mass media |x Management.

• 700 1_ |a Rohn, Ulrike, |e editor.

• 700 1_ |a Evens, Tom, |d 1983- |e editor.