机读格式显示(MARC)

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• 001 0000845917

• 003 ACQUSM

• 005 20250925192400.0

• 008 110203s2012 enka b 001 0 eng d

• 020 __ |a 9780273753360 (pbk.)

• 020 __ |a 9780273753391 (student access code card)

• 035 __ |a BDZ0012444759

• 040 __ |a DLC |c DLC

• 090 __ |a F715.0/X1=14

• 093 __ |a F715.0 |2 5

• 100 1_ |a Kotler, Philip.

• 245 10 |a Marketing management / |c Philip Kotler, Kevin Lane Keller.

• 246 14 |i Cover title: |a Kotler Keller

• 250 __ |a 14th ed., Global ed.

• 260 __ |a Harlow : |b Pearson Education, |c 2012.

• 300 __ |a 1 v. (various pagings) : |b ill. ; |c 28 cm.

• 500 __ |a Previous ed.: 2009.

• 500 __ |a Includes student access code card.

• 504 __ |a Includes bibliographical references and index.

• 520 8_ |a This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Keller, Kevin Lane, |d 1956-