机读格式显示(MARC)

• 000 02727cam a2200409 i 4500

• 001 0000827420

• 005 20250817074500.0

• 008 201102s2021 flua b 001 0 eng

• 020 __ |a 9780367651008

• 020 __ |a 9780367650964

• 020 __ |a 9781000362183 (online)

• 020 __ |a 9781000362268 (online)

• 020 __ |a 9781003127826 (online)

• 035 __ |a ASU(EBZ)ebs27549966e

• 040 __ |a YDX |b eng |c YDX |e rda |d UKMGB |d OCLCO

• 042 __ |a pcc

• 050 10 |a HF5549.5.R44

• 090 __ |a F272.92/X4

• 093 __ |a F272.92 |2 5

• 245 00 |a Employer branding for competitive advantage : |b models and implementation strategies / |c edited by Geeta Rana, Shivani Agarwal, and Ravindra Sharma.

• 250 __ |a First edition.

• 260 __ |a Boca Raton, FL : |b CRC Press, Taylor & Francis Group, |c 2021.

• 300 __ |a 204 pages : |b illustrations (black and white) ; |c 24 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 0_ |a Information technology, management and operations research practices

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures which have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insight in the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students"-- |c Provided by publisher.

• 650 _0 |a Employees |x Recruiting.

• 650 _0 |a Branding (Marketing) |x Management.

• 650 _0 |a Social media.

• 700 1_ |a Rana, Geeta, |e editor.

• 700 1_ |a Agarwal, Shivani, |e editor.

• 700 1_ |a Sharma, Ravindra, |e editor.

• 776 08 |i Print version: |t Employer branding for competitive advantage |d Boca Raton : CRC Press, 2021. |z 9780367650964 |w (DLC) 2020045084.

• 856 40 |u https://login.proxy006.nclive.org/login?url=http://search.ebscohost.com/login.aspx?CustID=s5822692&db=edspub&type=44&bQuery=AN%2027549966&direct=true&site=eds-live |z View Options to Read Full-Text Online (ASU Only)