机读格式显示(MARC)

• 000 02018cam a2200361 i 4500

• 001 0000846279

• 005 20251008135200.0

• 008 230929s2024 pau b 001 0 eng

• 010 __ |a 2023045032

• 020 __ |a 9798369305515 |q (hardcover)

• 020 __ |a 9798369305522 |q (paperback)

• 020 __ |z 9798369305539 |q (ebook)

• 040 __ |a DLC |b eng |e rda |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5548.2 |b .U77 2024

• 082 00 |a 658/.05 |2 23/eng/20231026

• 090 __ |a F272.7/X11

• 093 __ |a F272.7 |2 5

• 245 00 |a Using influencer marketing as a digital business strategy / |c Sandrina Teixeira, ISCAP, Polytechnic Institute of Porto, Portugal, Sara Teixeira, Polytechnic Institute of Port, Portugal, Zaila Oliveira, Unichristus, Brazil & Unifametro, Brazil, Elnivan Souza, Christus University Center, Brazil.

• 260 __ |a Hershey, PA : |b IGI Global Publisher of Timely Knowledge, |c [2024]

• 300 __ |a xvii, 371 pages ; |c 29 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 0_ |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the compilation of studies on this topic will serve as a basis for the development of more in-depth and specific scientific research, as well as contribute to assisting organizations in the process of identifying their brands and reaching their target"-- |c Provided by publisher.

• 650 _0 |a Business |x Data processing.

• 650 _0 |a Marketing |x Data processing.

• 700 1_ |a Teixeira, Sandrina, |d 1975- |e editor.

• 700 1_ |a Teixeira, Sara, |e editor.

• 700 1_ |a Oliveira, Zaila, |d 1960- |e editor.

• 700 1_ |a Souza, Elnivan, |d 1980- |e editor.