机读格式显示(MARC)

• 000 03132cam a2200337 i 4500

• 001 0000839099

• 003 OCoLC

• 005 20250905162600.0

• 008 120625t20122012nyua b 001 0 eng

• 010 __ |a 2012022935

• 020 __ |a 9781137003072 |q hardback

• 020 __ |a 1137003073 |q hardback

• 035 __ |a .b74000147

• 040 __ |a DLC |b eng |c DLC |d BTCTA |d CDX |d YDXCP |d KCP |d AU@ |d OCLCO |d VRC |d OCLCF |d ZLM |d UtOrBLW

• 042 __ |a pcc

• 050 00 |a HF6146.I58 |b .C43 2012

• 090 __ |a F713.8/X1

• 093 __ |a F713.8 |2 5

• 100 1_ |a Cecil, John.

• 245 10 |a Online video revolution : |b how to reinvent and market your business using online video / |c John Cecil

• 260 __ |a New York : |b Palgrave Macmillan, |c [2012]

• 300 __ |a x, 208 pages : |b illustrations ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references (p. [193]-202) and index

• 505 0_ |a Machine generated contents note: 1.Lights, Camera, Action! Text Goes to Video-Based Content -- 2.Video in the Media Mix: Where It's Been and Where It's Going -- 3.Participate in the Video Revolution -- 4.Creating Video: Top Considerations for Production Success -- 5.Return on Investment (ROI) -- 6.Delivery -- 7.Video Production -- 8.Video SEO---The Science of Getting Seen -- 9.Make Your Videos Social -- 10.Taking Your Video to the Bank

• 520 __ |a "The Internet is changing. Once a text based medium, it's now transitioning into a video based one. Simply put, marketing to your customers online using traditional techniques no longer works. Why video? It has the power to engage your customers and prompt a response. It can increase the time they stay on your site, influence what they buy, and feed their desire to trust you. This book will teach you how to properly utilize video to help bring your product to life and increase your conversions. Online video expert, John Cecil, provides a guide to successfully incorporating video into your marketing strategy and explains why it's essential in today's market. With the constant flow of information on the Internet, it's vital that you attain the complete attention of your consumer, and video can make this happen. It's been proven that online video will help turn web site visitors into buyers, increasing success and profits. This book details how video technology can be useful to you and outlines tools that can create online visibility and sustainability. Cecil provides techniques for producing and distributing video, maintaining a strategic online video marketing plan, and ultimately creating a greater return on your video investment. The author's approach to video marketing has already been successful for companies such as Canon, eHarmony, Capitol Records, and Experian. Video marketing needs to be a critical piece of a successful online strategy, and this book will teach you not only how to get started, but how your video project can pay for itself with increased ROI." -- Publisher's description

• 650 _0 |a Internet advertising.

• 650 _0 |a Internet marketing.

• 650 _0 |a Internet videos.