机读格式显示(MARC)
- 000 02180cam a2200433 i 4500
- 008 190204s2018 enka b 001 0 eng
- 020 __ |a 0749483318 |q paperback
- 020 __ |a 9780749483319 |q paperback
- 020 __ |a 9780749483326 |q ebook
- 020 __ |a 0749483326 |q ebook
- 035 __ |a (OCoLC)1064058347 |z (OCoLC)1066133693 |z (OCoLC)1083261149
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCF |d YT1 |d YDX |d UKMGB |d OCLCO |d BYV
- 050 00 |a GT3405 |b .D69 2018
- 084 __ |a REF032000 |a BUS041000 |a BUS052000 |a BUS081000 |2 bisacsh
- 100 1_ |a Dowson, Ruth, |e author.
- 245 10 |a Event planning and management : |b principles, planning and practice / |c Ruth Dowson and David Bassett.
- 250 __ |a Second edition.
- 260 __ |a London, UK ; |a New York : |b Kogan Page, |c 2018.
- 300 __ |a xvi, 345 pages : |b illustrations (black and white) ; |c 25 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 500 __ |a First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018.
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."
- 650 _0 |a Special events |x Management.
- 650 _0 |a Special events |x Planning.
- 650 _0 |a Special events |x Marketing.
- 650 _7 |a Public relations. |2 fast
- 650 _7 |a Special events |x Management. |2 fast
- 700 1_ |a Bassett, David, |d 1975- |e author.