机读格式显示(MARC)

• 000 01708cam a22002774a 4500

• 001 0000852449

• 005 20110613101418.0

• 008 100831s2011 njua b 001 0 eng

• 010 __ |a 2010037011

• 020 __ |a 9780470651247 (hardback)

• 020 __ |a 0470651245 (hardback)

• 035 __ |a (OCoLC)ocn661184186

• 040 __ |a DLC |c DLC |d YDX |d IEB |d YDXCP |d CDX |d BWX |d CSA |d DLC

• 050 00 |a HF5415.1265 |b .S6147 2011

• 082 00 |a 658.8/72 |2 22

• 093 __ |a F713.36 |2 4

• 100 1_ |a Smith, Nick, |d 1962-

• 245 14 |a The social media management handbook : |b everything you need to know to get social media working in your business / |c Nick Smith and Robert Wollan ; with Catherine Zhou.

• 260 __ |a Hoboken, N.J. : |b Wiley, |c c2011.

• 300 __ |a xv, 328 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 00 |g I. Social media strategy for organizations -- |t The power and business risks of social media / |r Nick Smith and Robert Wollan -- |t How to develop a social media strategy / |r Chris Boudreaux -- |t Social media ROI: new metrics for customer health / |r Kevin Quiring -- |t Selling social media within the organization / |r Rober Wollan -- |g II. Marketing and sales in social media -- |t Social media and the voice of the customer / |r Chris Zinner and Catherine Zhou -- |t Integrating social CRM insights into the customer analytics function / |r Rayid Ghani and Sarah Bentley -- |t Using social media to drive product development and find new services to sell / |r Adi Alon and A.J. Gupta -- |t Social community marketing and selling / |r Robert Wollan and Andre

• 650 _0 |a Internet marketing.

• 650 _0 |a Social media |x Marketing.

• 700 1_ |a Wollan, Robert, |d 1957-

• 700 1_ |a Zhou, Catherine.