机读格式显示(MARC)

• 000 01268cam a2200361 a 4500

• 001 0000860271

• 005 20260921163600.0

• 008 260921s2010 enka b 001 0 eng

• 010 __ |a 2010483152

• 020 __ |a 9780415779005 (pbk.)

• 020 __ |a 9780415778992 (hbk.)

• 020 __ |a 0415778999 (hbk.)

• 020 __ |a 0415779006 (pbk.)

• 020 __ |a 9780203870341 (ebk.)

• 020 __ |a 0203870344 (ebk.)

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415.13 |b .M664 2010

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.50/X5

• 093 __ |a F713.50 |2 4

• 100 1_ |a Moore, Karl, |d 1955-

• 245 10 |a Marketing : |b the basics / |c Karl Moore and Niketh Pareek.

• 250 __ |a 2nd ed.

• 260 __ |a London ; |a New York : |b Routledge, |c 2010.

• 300 __ |a 240 p. : |b ill. ; |c 21 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing research.

• 650 _0 |a Consumer behavior |x Research.

• 650 _0 |a Export marketing |x Management.

• 700 1_ |a Pareek, Niketh.

• 920 __ |a 4370400 |z 1