机读格式显示(MARC)

• 000 02315cam a2200421 i 4500

• 001 0000836612

• 003 CAL

• 005 20250907150700.0

• 008 140306s2015 nyu b 001 0 eng

• 010 __ |a 2014007455

• 020 __ |a 9781138776449 (hardback)

• 020 __ |a 9781138776456 (paperback)

• 020 __ |z 9781315773162 (ebook)

• 040 __ |a DLC |b eng |e rda |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HM741 |b .L563 2015

• 082 00 |a 302.23/1 |2 23

• 084 __ |a SOC052000 |a COM060140 |a LAN008000 |2 bisacsh

• 090 __ |a G206.3/X7

• 093 __ |a G206.3 |2 5

• 099 __ |a CAL 022015017705

• 100 1_ |a Lipschultz, Jeremy Harris, |d 1958-

• 245 10 |a Social media communication : |b concepts, practices, data, law and ethics / |c Jeremy Harris Lipschultz.

• 260 __ |a New York, NY : |b Routledge, |c 2015.

• 300 __ |a xvi, 251 pages ; |c 26 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 520 __ |a "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"-- |c Provided by publisher.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Social media.

• 650 _0 |a Social networks.

• 650 _0 |a Online social networks.

• 650 _0 |a Social media |x Law and legislation.

• 650 _0 |a Social media |x Moral and ethical aspects.

• 650 _7 |a SOCIAL SCIENCE / Media Studies. |2 bisacsh

• 650 _7 |a COMPUTERS / Web / Social Networking. |2 bisacsh

• 650 _7 |a LANGUAGE ARTS & DISCIPLINES / Journalism. |2 bisacsh