机读格式显示(MARC)
- 000 01397nam0 2200301 450
- 010 __ |a 978-7-5096-3566-7 |d CNY69.00
- 100 __ |a 20160613d2015 em y0chiy50 ea
- 200 1_ |a 在线顾客价值研究 |9 zai xian gu ke jia zhi yan jiu |b 专著 |d Research on online customer value |e 探究网络零售的竞争力源泉 |e exploring the source for competitiveness in the context of E-Retailing |f 赵卫宏著 |z eng
- 210 __ |a 北京 |c 经济管理出版社 |d 2015
- 330 __ |a 本书从消费者视角开发了一个基于网络零售的在线顾客价值内涵结构模型,构建了在线顾客价值驱动的网店忠诚概念化模型与假设,并以网络零售消费者为调查对象对模型的妥当性及其构成维度对消费者店铺忠诚的作用机理进行了实证检验。
- 510 1_ |a Research on online customer value |e exploring the source for competitiveness in the context of E-Retailing |z eng
- 517 1_ |a 探究网络零售的竞争力源泉 |9 tan jiu wang luo ling shou de jing zheng li yuan quan
- 606 0_ |a 网上销售 |x 零售 |x 研究
- 701 _0 |a 赵卫宏 |9 zhao wei hong |4 著
- 801 __ |a CN |b WFKJXY |c 20161105
- 905 __ |a WFKJXY |d F713.36/142
- 906 __ |a 1450925 |b F713.36/142 |c 00006 |d 69.00 |a 1450926 |b F713.36/142 |c 00006 |d 69.00 |a 1450927 |b F713.36/142 |c 00006 |d 69.00