机读格式显示(MARC)
- 000 01206cam a2200337 a 4500
- 008 101112s1988 enka ob 001 0 eng d
- 020 __ |a 056605101X |q (pbk.)
- 020 __ |a 9780566051012 |q (pbk.)
- 040 __ |a NhCcYBP |b eng |c NhCcYBP
- 050 _4 |a HF5415.2 |b .G564 1988
- 100 1_ |a Gordon, Wendy, |d 1943-
- 245 10 |a Qualitative market research : |b a practitioner's and buyer's guide / |c Wendy Gordon and Roy Langmaid ; with illustrations by Christopher Mills.
- 260 __ |a Aldershot ; |a Brookfield, USA : |b Gower, |c 1988
- 300 __ |a 1 online resource (xiii, 262 pages) : |b illustrations |c 24 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references (pages 252-253) and index.
- 506 __ |a Access restricted by licensing agreement.
- 590 __ |a Access is available to the Yale community.
- 650 _0 |a Marketing research.
- 700 1_ |a Langmaid, Roy, |d 1946-
- 730 0_ |a Taylor & Francis. |g EBA 2024-2025.