机读格式显示(MARC)

• 000 00957cam a2200313 a 4500

• 001 0000844425

• 003 CAL

• 005 20251108152500.0

• 008 120803s2013 nyuab b 001 0 eng

• 010 __ |a 2012030984

• 020 __ |a 9780078028922 (alk. paper)

• 020 __ |a 0078028922 (alk. paper)

• 035 __ |a (DLC)17414088

• 035 __ |a (DLC)2012030984

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .K452 2013

• 082 00 |a 658.8 |2 23

• 090 __ |a F713.50/X2=5

• 093 __ |a F713.50 |2 5

• 100 1_ |a Kerin, Roger A.

• 245 10 |a Marketing : |b the core / |c Roger A. Kerin, Steven W. Hartley, William Rudelius.

• 250 __ |a 5th ed.

• 260 __ |a New York, NY : |b McGraw-Hill/Irwin, |c 2013.

• 300 __ |a xlvii, 507 p. : |b col. ill., col. maps ; |c 28 cm.

• 500 __ |a Map on lining papers.

• 504 __ |a Includes bibliographical references (p. 455-478) and index.

• 650 _0 |a Marketing.

• 700 1_ |a Hartley, Steven William.

• 700 1_ |a Rudelius, William.