机读格式显示(MARC)
- 000 01503nam 2200205 i 4500
- 008 250919s2010 nyu 000 0 eng d
- 020 __ |a 9781140669944 |q paperback
- 040 __ |a CNPIEC |b eng |c CNPIEC |e rda
- 100 1_ |a Monteiro, Bren, |e author.
- 245 10 |a Marketing manual : |b diffusion of innovations, with other marketing aspects / |c Bren Monteiro, Beatriz Scaglia.
- 260 __ |a New York, NY : |b Webster's New World, |c 2010.
- 300 __ |a 1 volume ; |c 24 cm
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 520 __ |a Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Unlike Selling, Marketing is the strategy behind how to sell any given product or service. This book series explores the differing aspects of marketing from it's history through the use of technology and social marketing. Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.
- 700 1_ |a Scaglia, Beatriz, |e author.