机读格式显示(MARC)
- 000 02722cam a2200361 i 4500
- 008 240212t20242024enka b 001 0 eng
- 020 __ |a 9781032428505 |q (hbk)
- 020 __ |a 9781032428475 |q (pbk)
- 020 __ |z 9781003364559 |q (ebk)
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO |d YDX |d IG#
- 050 00 |a HD9940.A2 |b G354 2024
- 082 00 |a 687.068/8 |2 23/eng/20240417
- 100 1_ |a Gallery, Charlene, |e author.
- 245 10 |a Fashion business and digital transformation : |b technology and innovation across the fashion industry / |c Charlene Gallery and Jo Conlon.
- 260 __ |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2024.
- 300 __ |a xiii, 292 pages : |b illustrations (some color) ; |c 25 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 1_ |a Mastering fashion management
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including Artificial Intelligence, Virtual Reality, Augmented Reality, Digital Fashion Design, NFTs, 3D textiles, and Blockchain. Strategic concepts such as 'Retail-tainment', 'Phy-gital', Gamification and A-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology"-- |c Provided by publisher.
- 650 _0 |a Clothing trade.
- 650 _0 |a Clothing trade |x Technological innovations.
- 700 1_ |a Conlon, Jo, |e author.