机读格式显示(MARC)

• 000 01839064cam 003853134500

• 001 0000859903

• 005 20260911093900.0

• 008 191225s2019 cc a 001 0 eng

• 020 __ |a 978-7-111-61857-7 |q (hbk.)

• 040 __ |a XCC |b eng |c WFKJXY |e rda |d HBUT

• 041 1_ |a chi |h eng

• 050 _4 |a HF5415.127 |b .R5412 2019

• 082 04 |a 658.8/27 |2 23

• 090 __ |a F713.3/X8

• 093 __ |a F713.3 |2 4

• 100 1_ |a Ries, Al, |e author.

• 245 10 |a 21 shi ji de ding wei =21世纪的定位 |b Positioning in the 21st century : what worked in the 20th century won't necessarily work in the 21st century / |c (美)艾·里斯(Al Ries)，(美)劳拉·里斯(Laura Ries)，张云(Simon Zhang)zhu.

• 246 31 |a Positioning in the 21st century : |b what worked in the 20th century won't necessarily work in the 21st century

• 250 __ |a 第1版.

• 264 _1 |a 北京 : |b 机械工业出版社, |c 2019.

• 300 __ |a 14, 234 pages : |b illustrations ; |c 21 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 0_ |a 华章经管

• 500 __ |a Translation of: Positioning in the 21st century : what worked in the 20th century won't necessarily work in the 21st century.

• 500 __ |a 本书从全球化、互联网品牌建设、品类主导品牌、视觉锤、难忘的宣传语、公共关系而非广告、多样化品牌七个角度，详细地介绍了适用于21世纪的新七大定位理论。作者以星巴克、亚马逊、阿里巴巴、华为、小米、戴尔、柯达、英特尔、可口可乐等多家知名品牌作为案例，对上述七大新定位理论进行了阐释。与此同时，作者还特别对中国品牌在21世纪的定位方式表达了自己的观点和看法。

• 504 __ |a Includes bibliographical references.

• 546 __ |a Text in Chinese.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Product management.

• 650 _0 |a Marketing.

• 650 _0 |a Positioning (Advertising)

• 700 1_ |a Ries, Laura, |e author.

• 700 1_ |a Zhang, Yun, |e author.