机读格式显示(MARC)

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• 099 __ |a CAL 022010261144

• 100 1_ |a Ulin, Jeff.

• 245 14 |a The business of media distribution : |b monetizing film, TV, and video content / |c Jeff Ulin.

• 260 __ |a Burlington, MA : |b Focal Press, |c c2010.

• 300 __ |a xvii, 509 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming : a new paradigm -- Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.

• 650 _0 |a Motion pictures |x Marketing.

• 650 _0 |a Video recordings |x Marketing.

• 650 _0 |a Television broadcasting |x Marketing.

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