机读格式显示(MARC)

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• 099 __ |a CAL 022009153059

• 100 1_ |a Salinas, Gabriela.

• 245 14 |a The international brand valuation manual : |b a complete overview and analysis of brand valuation techniques, methodologies and applications / |c Gabriela Salinas.

• 260 __ |a Chichester, U.K. : |b Wiley, |c c2009.

• 300 __ |a xxviii, 420 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. [406]-413) and index.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Brand name products.

• 650 _0 |a Valuation.

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