机读格式显示(MARC)

• 000 02938cam a2200325 i 4500

• 001 0000841139

• 005 20250911203800.0

• 008 220730s2023 enk b 001 0 eng

• 010 __ |a 2022022934

• 020 __ |a 9781032100951 |q (hardback)

• 020 __ |a 9781032100944 |q (paperback)

• 020 __ |z 9781003213611 |q (ebook)

• 040 __ |a LBSOR/DLC |b eng |e rda |c DLC

• 042 __ |a pcc

• 050 00 |a P96.M34 |b C66 2023

• 082 00 |a 302.23068 |2 23/eng/20220817

• 090 __ |a G206.7/X2

• 093 __ |a G206.7 |2 5

• 100 1_ |a Connock, Alex, |e author.

• 245 10 |a Media management and artificial intelligence : |b understanding media business models in the digital age / |c Alex Connock.

• 260 __ |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2023.

• 263 __ |a 2211

• 300 __ |a 336 pages ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was 'asked' about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. 'Principles' maps business models and the key tools of AI. 'Platforms' covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. 'Producers' covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, 'Pioneers' covers emerging sectors of Podcasters, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, US, UK, Denmark and China - around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst key learning points and chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management - or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor's Manual with further exercises and case studies"-- |c Provided by publisher.

• 650 _0 |a Mass media |x Management |x Data processing.

• 650 _0 |a Artificial intelligence |x Industrial applications.