机读格式显示(MARC)

• 000 01715cam a2200373 a 4500

• 001 0000838311

• 005 20250906092600.0

• 008 100114s2011 nyua b 001 0 eng

• 010 __ |a 2010001231

• 020 __ |a 9780415801843 (hardback : alk. paper)

• 020 __ |a 0415801842 (hardback : alk. paper)

• 020 __ |a 9780415801850 (pbk. : alk. paper) : |c CNY351.00

• 020 __ |a 0415801850 (pbk. : alk. paper)

• 020 __ |a 9780203876862 (ebook)

• 020 __ |a 0203876865 (ebook)

• 020 __ |a 9780203961483 (ebook)

• 020 __ |a 020396148X (ebook)

• 040 __ |a DLC |c DLC |d YDX |d BTCTA |d YDXCP |d CDX

• 050 10 |a HD59 |b .D66 2011

• 082 00 |a 659.2 |2 22

• 090 __ |a C912.3/X3=2

• 093 __ |a C912.3 |2 5

• 099 __ |a CAL 022011029544

• 100 1_ |a Doorley, John.

• 245 10 |a Reputation management : |b the key to successful public relations and corporate communication / |c John Doorley and Helio Fred Garcia.

• 250 __ |a 2nd ed.

• 260 __ |a New York : |b Routledge, |c 2011.

• 300 __ |a xxvii, 428 p. : |b ill. ; |c 27 cm.

• 500 __ |a Originally published: New York ; London : Routledge, c2007.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication.

• 650 _0 |a Public relations.

• 650 _0 |a Communication in organizations.

• 700 1_ |a Garcia, Helio Fred.