机读格式显示(MARC)

• 000 00937cam a2200289 a 4500

• 001 0000839415

• 005 20250913091600.0

• 008 120910s2013 enka b 001 0 eng

• 010 __ |a 2012036653

• 020 __ |a 9780415537025 (hardback)

• 020 __ |a 9780415537032 (pbk.)

• 020 __ |a 9780203067581 (ebook)

• 040 __ |a DLC |c DLC

• 042 __ |a pcc

• 050 00 |a HF5415.13 |b .B565 2013

• 082 00 |a 658.8/04 |2 23

• 090 __ |a F713.56/X2=2

• 093 __ |a F713.56 |2 5

• 100 1_ |a Zimmerman, Alan S., |d 1942-

• 245 10 |a Business to business marketing management : |b a global perspective / |c Alan Zimmerman and Jim Blythe.

• 250 __ |a 2nd ed.

• 260 __ |a Abingdon, Oxon ; |a New York : |b Routledge, |c 2013.

• 300 __ |a xxiv, 498 p. : |b ill. ; |c 26 cm.

• 500 __ |a Blythe's name appears first in the earlier edition.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Blythe, Jim.