机读格式显示(MARC)

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• 001 0000849832

• 003 CAL

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• 008 170524r20212018cc a b 001 0 eng d

• 020 __ |a 9787302576211 : |c CNY89.00

• 040 __ |a TSU |b eng |c TSU |e rda

• 041 0_ |a eng |b chi

• 090 __ |a F713.50/X4=17

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022021062786

• 100 1_ |a Kotler, Philip., |e author.

• 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong/ [美] 菲利浦·利特勒, 加里·阿姆斯特朗著.

• 246 31 |a 市场营销原理

• 250 __ |a Seventeenth edition.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2021.

• 300 __ |a xix, 592 pages : |b illustrations ; |c 26 cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 490 0_ |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint. Originally published: |c Upper Saddle, N.J. : Pearson Education, Inc., c2018. |b 17th ed. |z 9787302576211.

• 650 _0 |a Marketing.

• 700 1_ |a Armstrong, Gary. |q (Gary M.), |e author.