机读格式显示(MARC)

• 000 01507cam a2200349 i 4500

• 001 0000841658

• 005 20250912142200.0

• 008 220729s2023 flua b 001 0 eng

• 010 __ |a 2022020032

• 020 __ |a 9781032310305 |q (hardback)

• 020 __ |a 9781032310442 |q (paperback)

• 020 __ |z 9781003307761 |q (ebook)

• 040 __ |a DLC |b eng |e rda |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5548.32 |b .B54 2022

• 082 00 |a 343.08/1142 |2 23/eng/20220729

• 090 __ |a F713.36/X3

• 093 __ |a F713.36 |2 5

• 245 00 |a Big data analytics : |b digital marketing and decision-making / |c edited by Kiran Chaudhary and Mansaf Alam.

• 250 __ |a First edition.

• 260 __ |a Boca Raton ; |a London : |b CRC Press, Taylor and Francis Group, |c 2023.

• 300 __ |a xvi, 246 pages : |b illustrations ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics"-- |c Provided by publisher.

• 650 _0 |a Electronic commerce.

• 650 _0 |a Decision making.

• 650 _0 |a Big data.

• 700 1_ |a Alam, Mansaf, |e editor.

• 700 1_ |a Chaudhary, Kiran, |e editor.