机读格式显示(MARC)

• 000 00903nam a2200229 a 4500

• 001 0000845257

• 003 ACQUSM

• 005 20250925171800.0

• 008 091208s2011 maua b 001 0 eng d

• 020 __ |a 9780137034963 (pbk.)

• 040 __ |a DLC |c DLC |d YDX |d BTCTA |d UKM |d YDXCP |d BWX |d DLC

• 090 __ |a F713.55/X7=9

• 093 __ |a F713.55 |2 5

• 100 1_ |a Solomon, Michael R.

• 245 10 |a Consumer behavior : |b buying, having, and being / |c Michael R. Solomon.

• 250 __ |a 9th ed., Global ed.

• 260 __ |a Boston ; |a London : |b Pearson, |c 2011.

• 300 __ |a 680 p. : |b ill. (chiefly col.) ; |c 28 cm.

• 504 __ |a Includes bibliographical references and index.

• 520 8_ |a In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

• 650 _0 |a Market surveys.

• 650 _0 |a Consumer behaviour.