机读格式显示(MARC)

• 000 03088cam a2200385 i 4500

• 001 0000837892

• 003 CAL

• 005 20250908162100.0

• 008 180329s2018 nju b 001 0 eng

• 010 __ |a 2018001927

• 020 __ |a 9781119482451 |q (hardback)

• 020 __ |z 9781119482482 |q (ePDF)

• 020 __ |z 9781119482475 |q (ePub)

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 042 __ |a pcc

• 050 00 |a HD58.8 |b .T97 2018

• 082 00 |a 658.8/12 |2 23

• 084 __ |a BUS043000 |a BUS103000 |a BUS041000 |2 bisacsh

• 090 __ |a C936/X19

• 093 __ |a C936 |2 5

• 100 1_ |a Tyre, Dan, |d 1958- |e author.

• 245 10 |a Inbound organization : |b how to build and strengthen your company's future using inbound principles / |c Dan Tyre, Todd Hockenberry.

• 260 __ |a Hoboken : |b Wiley, |c [2018]

• 300 __ |a xliv, 244 pages ; |c 23 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future. • Discover the foundation of inbound principles • Learn how to put ideas into practice today • Read about organizations that successfully apply the principles of Inbound • Keep your business on course to succeed amidst buyer changes Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve"-- |c Provided by publisher.

• 520 __ |a "This book shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future"-- |c Provided by publisher.

• 650 _0 |a Organizational change.

• 650 _0 |a Marketing.

• 650 _0 |a Customer relations.

• 650 _0 |a Personnel management.

• 700 1_ |a Hockenberry, Todd, |d 1966- |e author.