机读格式显示(MARC)

• 000 01346cam a2200373 i 4500

• 001 0000827744

• 003 CAL

• 005 20250816213400.0

• 008 240429s2024 enk b 001 0 eng

• 010 __ |a 2024307044

• 020 __ |a 9781032325491 |q paperback

• 020 __ |a 9781032669366 |q hardback

• 020 __ |z 9781003315582 |q electronic book

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 050 00 |a HF5415.13 |b .P766 2024

• 090 __ |a F713.5/X2

• 093 __ |a F713.5 |2 5

• 099 __ |a CAL 022025039440

• 245 00 |a Promotional practices and perspectives from emerging markets / |c edited by Sudhir Rana, Avinash K Shrivastava and Sachin Kumar Raut.

• 250 __ |a First South Asia edition.

• 260 __ |a Abingdon, Oxon ; |a New York, N. Y. : |b Routledge, Taylor & Francis Group, |c 2024.

• 300 __ |a xii, 260 pages ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 500 __ |a Contributed articles.

• 500 __ |a "A Routledge India original"--Front cover.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Consumers |v Cross-cultural studies.

• 650 _0 |a International business enterprises.

• 700 1_ |a Rana, Sudhir, |e editor.

• 700 1_ |a Shrivastava, Avinash K., |e editor.

• 700 1_ |a Raut, Sachin Kumar, |e editor.