机读格式显示(MARC)

• 000 00954nam a2200229 a 4500

• 001 0000842933

• 005 20250923082000.0

• 008 221229s2021 enka b 001 0 eng d

• 020 __ |a 9780367727178 (pbk.)

• 040 __ |a CEPC1 |c CEPC1

• 090 __ |a F713.5/X16

• 093 __ |a F713.5 |2 5

• 245 00 |a Food and experiential marketing : |b pleasure, wellbeing and consumption / |c edited By Wided Batat.

• 260 __ |a London : |b Routledge, |c 2021.

• 300 __ |a 248 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societ.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Direct marketing.

• 650 _0 |a Customer relations.

• 650 _0 |a Food |x Marketing.

• 700 1_ |a Batat, Wided.