机读格式显示(MARC)
- 000 02144pam a2200337 i 4500
- 008 230821s2024 enk b 001 0 eng
- 020 __ |a 9781032603902 |q hardback
- 020 __ |a 9781032603919 |q paperback
- 020 __ |z 9781003458890 |q ebook
- 040 __ |a DLC |b eng |e rda |c DLC |d ZSU
- 050 00 |a GV716 |b .S69455 2024
- 082 00 |a 658.8/27 |2 23/eng/20231025
- 245 00 |a Sports sponsorship and branding : |b global perspectives and emerging trends / |c edited by Ho Keat Leng and James J. Zhang.
- 260 __ |a London ; |a New York, NY : |b Routledge, Taylor & Francis Group, |c 2024.
- 300 __ |a ix, 317 pages ; |c 24 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 0_ |a World Association for Sport Management series
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, Name and Image Likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners and policy-makers working in sport business and management, sport marketing, digital marketing, marketing communications or brand management"-- |c Provided by publisher.
- 650 _0 |a Sports sponsorship.
- 650 _0 |a Sports |x Marketing.
- 650 _0 |a Branding (Marketing)
- 700 1_ |a Leng, Ho Keat, |d 1971- |e editor.
- 700 1_ |a Zhang, James J., |e editor.