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- 008 210201r20192017enka b 001 0 eng d
- 020 __ |a 9780367875497 |q (pbk.)
- 040 __ |a AEHBU |b eng |e rda |c AEHBU |d OCLCF |d AEHBU |d YDX |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL
- 050 _4 |a HB801 |b .D54 2019
- 082 04 |a 306.3 |q OCoLC |2 23/eng/20230216
- 245 00 |a Digitalizing consumption : |b how devices shape consumer culture / |c edited by Frank Cochoy, Johan Hagberg, Magdalena Peterson McIntyre, Niklas S滩rum,
- 260 __ |a London : |b Routledge, |c 2019.
- 300 __ |a xvi, 254 pages : |b illustrations ; |c 24 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 0_ |a Routledge interpretive marketing research series
- 500 __ |a Originally published: 2017.
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media's impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management. Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media's impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
- 650 _0 |a Consumption (Economics)
- 650 _0 |a Consumer behavior.
- 650 _0 |a Digital media |x Social aspects.
- 700 1_ |a Cochoy, Frank, |e editor.
- 700 1_ |a Hagberg, Johan, |e editor.
- 700 1_ |a Magdalena Petersson McIntyre 1968- |e editor.
- 700 1_ |a S滩rum, Niklas, |e editor.