机读格式显示(MARC)
- 000 03872cam a2200349 i 4500
- 008 140512s2014 maua b 001 0 eng
- 020 __ |a 9781625272478 |q hardback
- 040 __ |a DLC |b eng |c DLC |e rda |d DLC
- 050 00 |a HD30.2 |b .W4645 2014
- 082 00 |a 658.4/038 |2 23
- 100 1_ |a Westerman, George, |d 1963- |e author.
- 245 10 |a Leading digital : |b turning technology into business transformation / |c George Westerman, Didier Bonnet, Andrew McAfee.
- 260 __ |a Boston, Massachusettes : |b Harvard Business Review Press, |c 2014.
- 300 __ |a vi, 292 pages : |b illustrations ; |c 25 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- |c Provided by publisher.
- 520 __ |a "Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. "-- |c Provided by publisher.
- 650 _0 |a Information technology |x Management.
- 650 _0 |a Strategic planning.
- 650 _0 |a Organizational change.
- 700 1_ |a Bonnet, Didier, |e author.
- 700 1_ |a McAfee, Andrew, |e author.