机读格式显示(MARC)

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• 001 0000841361

• 005 20251107210400.0

• 008 210609t20222022enka b 001 0 eng

• 010 __ |a 2021025461

• 020 __ |a 9780367723958 |q paperback

• 020 __ |a 0367723956 |q paperback

• 020 __ |a 9780367723941 |q hardcover

• 020 __ |a 0367723948 |q hardcover

• 020 __ |z 9781003154631 |q electronic book

• 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d YDX |d YUS |d OCLCO |d NLFNH |d OCLCO |d IG# |d A7U

• 050 00 |a GV716 |b .O74 2022

• 082 00 |a 796.06/9 |2 23

• 090 __ |a G80-052/X5

• 093 __ |a G80-052 |2 5

• 100 1_ |a O'Reilly, Norm, |d 1973- |e author.

• 245 10 |a Sport sponsorship insights / |c Norm O'Reilly, Gashaw Abeza and Mark Harrison.

• 260 __ |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2022.

• 260 __ |c 漏2022

• 300 __ |a x, 136 pages : |b illustrations ; |c 23 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 1_ |a Sport business insights

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business"-- |c Provided by publisher.

• 650 _0 |a Sports sponsorship.

• 700 1_ |a Abeza, Gashaw, |e author.

• 700 1_ |a Harrison, Mark |c (T1 Agency founder), |e author.