机读格式显示(MARC)
- 000 02242cam a2200337 a 4500
- 008 140305s2014 njua b 001 0 eng d
- 035 __ |a (OCoLC)871436902
- 040 __ |a KHN |b eng |e rda |c KHN |d KHN |d NBO |d WSU
- 100 1_ |a Sisodia, Rajendra, |e author.
- 245 10 |a Firms of endearment : |b how world-class companies profit from passion and purpose / |c Raj Sisodia, Jag Sheth, David Wolfe.
- 250 __ |a Second Edition.
- 260 __ |a Upper Saddle River, New Jersey : |b Pearson Education, |c 2014.
- 300 __ |a xxxiii, 281 pages : |b illustrations ; |c 24 cm.
- 336 __ |a text |b txt |2 rdacontent.
- 337 __ |a unmediated |b n |2 rdamedia.
- 338 __ |a volume |b nc |2 rdacarrier.
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a Contains Dozens of New & Updated Case Studies Chosen through a Rigorous New Selection Process, Doinggood is great business. In industry after industry, today's best companies have discovered this-and they're leaving their short-sighted competitors in the dust. Firms of Endearment, Second Edition reveals how these remarkable companies are generating more of every form of value that matters: emotional, experiential, social, and financial. Not because it's "politically correct," but because it's the only path to long-term competitive advantage. These are companies people love to buy from, work for, and partner with. While others struggle, they are helping all their stakeholders thrive-and the marketplace has consistently recognized and rewarded them for it. This extensively updated book will help you apply the hard-won lessons these companies have learned over years, even decades. You'll learn how to combine a human-centered vision, resolute management, and an unswerving commitment to do right by everyone you touch-and how to translate these elements into astonishing levels of performance. Book jacket.
- 650 _0 |a Strategic planning.
- 650 _0 |a Business planning.
- 650 _0 |a Business ethics.
- 650 _0 |a Social responsibility of business.
- 700 1_ |a Sheth, Jagdish N., |e author.
- 700 1_ |a Wolfe, David B., |e author.