机读格式显示(MARC)
- 000 02169cam a2200313 i 4500
- 008 200429s2021 nyu b 001 0 eng
- 020 __ |a 9780367462857 |q (paperback)
- 020 __ |a 9780367468552 |q (hardback)
- 040 __ |a DLC |b eng |e rda |c DLC
- 050 00 |a HD62.4 |b .J454 2021
- 082 00 |a 658.4/012 |2 23
- 100 1_ |a Johnson, William H. A., |e author.
- 245 10 |a Managing global strategy : |b developing an effective strategy in international business / |c William H.A. Johnson.
- 260 __ |a New York : |b Routledge/Taylor & Francis Group, |c 2021.
- 300 __ |a xv, 170 pages ; |c 23 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"-- |c Provided by publisher.
- 650 _0 |a International business enterprises |x Management.
- 650 _0 |a Strategic planning.
- 650 _0 |a Intercultural communication.
- 650 _0 |a Diversity in the workplace |x Management.