机读格式显示(MARC)

• 000 01220pam a2200265 a 4500

• 001 0000838361

• 005 20250906094800.0

• 008 091005s2010 enka b 001 0 eng

• 010 __ |a 2009040521

• 020 __ |a 9780415442732 (hb alk. paper)

• 040 __ |a DLC |c DLC

• 050 00 |a HF5822 |b .F456 2010

• 082 00 |a 659.101/9 |2 22

• 090 __ |a F713.80/X1

• 093 __ |a F713.80 |2 5

• 099 __ |a CAL 022010168705

• 100 1_ |a Fennis, Bob Micha, |d 1968-

• 245 14 |a The psychology of advertising / |c Bob M. Fennis and Wolfgang Stroebe.

• 260 __ |a Hove, East Sussex : |b Psychology Press, |c 2010.

• 300 __ |a xi, 330 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references (p. 271-301) and index.

• 505 0_ |a Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change 6. how advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.

• 650 _0 |a Advertising |x Psychological aspects.

• 650 _0 |a Consumers |x Attitudes.

• 700 1_ |a Stroebe, Wolfgang.