机读格式显示(MARC)

• 000 04083cam a2200565 i 4500

• 001 0000827493

• 003 OCoLC

• 005 20250817081900.0

• 008 210128t20222022flua b 001 0 eng

• 010 __ |a 2021001510

• 020 __ |a 9780367619985 |q paperback

• 020 __ |a 0367619989 |q paperback

• 020 __ |a 9780367620059 |q hardcover

• 020 __ |a 0367620057 |q hardcover

• 020 __ |z 9781003107446 |q electronic book

• 020 __ |z 9781000406979 |q electronic publication

• 020 __ |z 9781000406962 |q electronic book

• 035 __ |a (OCoLC)1231549635

• 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d UKMGB |d BDX |d YDX |d OCLCO |d CTU |d OCLCL

• 042 __ |a pcc

• 050 00 |a HB820 |b .I54 2022

• 082 00 |a 658.8/343 |2 23

• 090 __ |a F713.55/X1

• 093 __ |a F713.55 |2 5

• 245 00 |a Influencing customer demand : |b an operations management approach / |c edited by M. Hemmati and Mohsen S. Sajadieh.

• 246 30 |a Operations management approach

• 250 __ |a First edition.

• 260 __ |a Boca Raton : |b CRC Press, Taylor & Francis Group, |c 2022.

• 300 __ |a ix, 287 pages : |b illustrations (black and white) ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references (pages 283-287) and index.

• 505 0_ |a Introduction / Carlos Castro-Zuluaga and mariana Arboleda-Florez -- Pricing policies / Zeinab Vosooghi and M. Hemmati -- On-shelf inventory / Subrata Saga and Peter Nielsen -- Rebate contracts / F. Sadeghi and M. Hemmati -- Service level effects / M. Ziari and Mohsen S. Sajadieh -- Marketing decisions and efforts / Parisa Assarzadegan and Alireza Pursaeed -- A company's reputation / Mojdeh Younesi and Maryam Esmaeili -- Congestion in the system / Ata Jalili Marand and Seyyed Saber Mousavi Gargari -- Dynamic innovation capabilities / U.K. uz Zaman and A. Naseem -- Demand sensitivity to time / Moohammad Kaviyani-Charati and Bahareh Kargar -- Inflation-dependent demand / Abdollah Arasteh -- Substitute and complementary goods / Shabnam Moradi -- Mass and social media / Mansoureh Naderipour -- Past and future of demand forecasting models / T. Ahmadi and S. Solaimani -- Conclusion / Farnaz Khoshgehbari and Mohsen S. Sajadieh.

• 520 __ |a In today s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management--Publisher's description.

• 650 _0 |a Supply and demand.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Sales management.

• 650 _0 |a Production management.

• 650 _6 |a Offre et demande.

• 650 _6 |a Marketing |x Gestion.

• 650 _6 |a Ventes |x Gestion.

• 650 _6 |a Production |x Gestion.

• 650 _7 |a Marketing |x Management.

• 650 _7 |a Production management.

• 650 _7 |a Sales management.

• 650 _7 |a Supply and demand.

• 700 1_ |a Hemmati, M., |e editor.

• 700 1_ |a Sajadieh, Mohsen S., |e editor.

• 776 08 |i Online version: |t Influencing customer demand |b First edition. |d Boca Raton : CRC Press, 2021. |z 9781003107446 |w (DLC) 2021001511