机读格式显示(MARC)

• 000 01688nam a2200397 i 4500

• 001 0000837180

• 003 NhCcYBP

• 005 20250907201600.0

• 008 200109s2019 nyua b 001 0 eng d

• 020 __ |a 9781949443660

• 020 __ |a 1949443663

• 020 __ |a 9781949443677 (electronic bk.)

• 020 __ |a 1949443671 (electronic bk.)

• 035 __ |a ybp16087785

• 035 __ |a EBC5722990

• 040 __ |a NhCcYBP |b eng |e rda |c NhCcYBP

• 050 _4 |a HD59 |b .B694 2019

• 090 __ |a F272-05/X5=2

• 093 __ |a F272-05 |2 5

• 100 1_ |a Bowen, Shannon A., |e author.

• 245 13 |a An overview of the public relations function / |c Shannon A. Bowen, Brad Rawlins, Thomas R. Martin.

• 250 __ |a Second edition.

• 260 __ |a New York, NY : |b Business Expert Press, |c 2019.

• 300 __ |a 198 pages ; |c 23 cm.

• 336 __ |a text |b txt |2 rdacontent.

• 337 __ |a unmediated |b n |2 rdamedia.

• 338 __ |a volume |b nc |2 rdacarrier.

• 490 1_ |a Public relations collection

• 504 __ |a Includes bibliographical references (pages [159]-167) and index.

• 520 3_ |a "This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function to help their whole organization be more effective and successful?"--Abstract from book.

• 650 _0 |a Corporations |x Public relations.

• 650 _0 |a Public relations.

• 650 _0 |a Public relations |x Management.

• 650 _0 |a Business ethics.

• 700 1_ |a Rawlins, Brad, |e author.

• 700 1_ |a Martin, Thomas R., |e author.