机读格式显示(MARC)
- 000 03205cam a2200361 i 4500
- 008 250226t20252025enka b 001 0 eng
- 020 __ |a 9781032516738 |q hardcover
- 020 __ |a 1032516739 |q hardcover
- 020 __ |a 9781032516721 |q paperback
- 020 __ |a 1032516720 |q paperback
- 020 __ |z 9781003403395 |q electronic book
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO |d YDX |d OCLCO
- 050 00 |a Z278 |b .R59 2025
- 082 00 |a 070.5068/4 |2 23/eng/20240323
- 100 1_ |a Rodzvilla, John, |e author.
- 245 10 |a Project management for book publishers : |b the programs and workflows behind making books and digital products / |c John Rodzvilla.
- 260 __ |a Abingdon, Oxon ; |a New York, NY : |b Routledge, Taylor & Francis Group, |c 2025.
- 300 __ |a viii, 175 pages : |b illustrations ; |c 25 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products. Digital has brought more data, more training, and more accountability to the publishing process. But it has also shone light on how systems designed initially around print-first publications are ill-equipped to support an industry of now would-be digital media companies. This book addresses some of the major challenges for publishing houses facing this reality, including how to create a digital-aware workflow, implementing quality assurance procedures, and using different management systems to develop an efficient workflow. Beginning by explaining project and product management practices used throughout technology and media companies, it then delves into when and how these principles can be applied to the publishing workflow. Topics covered include Waterfall and Agile Project Management, Scrum methodology, Kanban framework, ebook and audio formats, metadata, quality assurance, crowdfunding, in-app monetization, ONIX, and accessibility. Readers will consider not just how to contend with online platforms that allow authors to publish in the click of a button, and audiences accustomed to accessing content across multiple platforms and formats, but also challenges arising from factors such as the data-driven acquisitions model in libraries, the downward spiral of sales in college bookstores, the call for accessibility, and the need for fluid content systems that can work with different publishing databases and software. Written for publishing professional at all levels, this book will also help advanced students of Publishing and Book Studies navigate best practices for project management in the modern publishing landscape"-- |c Provided by publisher.
- 650 _0 |a Publishers and publishing |x Management.
- 650 _0 |a Book industries and trade |x Management.
- 650 _0 |a Electronic publishing |x Management.
- 650 _0 |a Project management.